The trailer for the handsomely-mounted live-action remake of Beauty and the Beast surfaced on Tuesday, and drew strong reactions across the board. Many were taken with the first look at the Emma Watson/Dan Stevens romance, allowing themselves to be flooded with the same swooning emotion that Disney’s animated film conjured back in 1991. Some were less impressed, expressing low-level terror at the unnatural-looking designs for Mrs. Potts, Cogsworth, Lumiere, and the rest of the anthropomorphized household object gang. But regardless of overall reception, one thing is for certain: The Guardian notes that an unprecedented crap-ton of people accessed the trailer on YouTube, making 2017’s Beauty and the Beast the most-viewed-in-a-24-hour-period trailer of all time.

The title’s already been passed around quite a bit as of late, with Rogue One: A Star Wars Story originally laying claim around this time last year with a whopping 112 million views in the day after it was posted. The Rebellion heroes were unseated mere months later, when the trailer for Fifty Shades Darker left a bright red handprint across the bare buttocks of the American viewing public with 114 million views. The margin of defeat was not nearly as slim when Beauty and the Beast burst onto the scene; the rework of Disney’s greatest modern triumph amassed a staggering 127.6 million clicks in the 24 hours after it was released, and that’s not even counting the views pouring in from China. (They can be pretty cagey when it comes to the free exchange of online information. Who knew!)

The film arrives on March 17 of next year, but betting on which film will be the next to raise this bar is officially open. The smart money’s probably on something like Guardians of the Galaxy Vol. 2 or Thor: Ragnarok, but this industry insider knows that once Smurfs: The Lost Village begins advertising in earnest, there will be no contest.

(Just in case you are not one of the 127 million viewers, here’s the trailer.)

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