Don’t let that headline mislead you too much. Tom Cruise is fine. Jack Reacher: Never Go Back also did fine in its opening weekend. But there’s something inherently amusing about one the most recognizable movie stars in the world playing second fiddle to Tyler Perry and his ever-popular creation, Madea. The seasonally appropriate Boo! A Madea Halloween edged out Cruise’s latest sequel at the box office this weekend, contributing to a top 10 where moderately budgeted movies reigned supreme.
The trend of more adult-oriented films commanding the box office continued this week with the success of The Accountant, which effortlessly snagged the number one spot. But like The Girl on the Train and The Magnificent Seven before it, Ben Affleck’s latest was strong without being enormous, meaning that word of mouth in the weeks ahead will prove vital to it being a proper hit.
Six months ago, this looked like a very different weekend at the box office. While the strong start for The Girl on the Train isn’t surprising, the weak opening for The Birth of a Nation reflects how the film, once seen as a surefire Oscar-contender, has been affected by a series of real world controversies. There’s an alternate timeline out there where it’s a sizable hit. Instead, the adaptation of a popular mystery novel starring Emily Blunt gets its picture at the top of this article.
Despite dominating the box office last week, The Magnificent Seven took a not-insignificant tumble this weekend, slipping to third place and allowing Miss Peregrine’s Home For Peculiar Children and Deepwater Horizon to claim the top two spots. However, both newcomers opened below expectations, making this an odd capper to a September that was otherwise full of surprise hits.
Despite new challengers of all genres, budgets and backgrounds, Sully remained number one at the box office this week, fending off the likes of Blair Witch, Bridget Jones’s Baby, and Snowden. In a month not traditionally known for producing many financial juggernauts, Clint Eastwood’s drama has emerged as something of a surprise smash, surpassing most expectations and showing no signs of slowing down quite yet.
Just when you thought September was going to be a slow month at the box office, Clint Eastwood and Tom Hanks show up with Sully and make things interesting all over again. The feature film adaptation of the “Miracle on the Hudson” opened with huge numbers, benefiting from the pedigree of the talent involved and the lack of direct competition in the middle of a not-so-busy month.
As expected, Jason Bourne topped the box office in its opening weekend, but like so many of the sequels released this summer, the initial numbers aren’t quite what everyone was hoping for. This doesn’t mean we should count out Matt Damon’s return to his most popular character just yet, but it does add more fuel to the “audiences are getting a little picky with the sequels they will pay to see” narrative that has been forming over the past few months.
This has been one of the strangest summers in recent memory when it comes to box office analysis, not because so many high profile movies have disappointed (although that has certainly been interesting), but because so many new releases are hanging out in the grey zone between hit and misfire. In an era where the success of so many movies is determined purely by opening weekend numbers, we’ve spent the past few months watching as movies has defied expectations after a weak opening or rode a solid opening into oblivion. The cut-and-dried successes can be counted on one hand.
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
For the third weekend in a row, The Jungle Book dominated the box office, taking the top spot and making it look easy. It’s been a fairly astonishing run for a movie that felt like a big question mark a few months ago, but this is what the combination of spectacle, strong reviews, and strong word-of-mouth brings you. While this weekend was ultimately all about Jon Favreau’s big-budget take on Rudyard Kipling’s beloved stories, there were a few other new releases. But as you could have guessed, Keanu, Mother’s Day, and Ratchet and Clank didn’t do solid enough business to warrant mention in the headline.
With Star Wars: The Force Awakens star Adam Driver hosting 2016’s first episode of SNL, a Kylo Ren sketch of some kind was inevitable. After all, you don't get the actor who plays the villain in one of the biggest movies of all time to appear on your comedy variety show and not have him reprise that character. And we'll give the show this much: we never would have predicted a faux episode of Undercover Boss set on Starkiller Base, with the angry, murderous Kylo Ren going undercover amongst his troops as a radar technician named Matt.
Eventually, another movie will top Star Wars: The Force Awakens and end the incredible run that has transformed it into the highest grossing movie in the history of the American box office. That movie was almost The Revenant. This is no failure, though. The combined powers of Leonardo DiCaprio, stories of a harrowing shoot, and a strong marketing campaign actually gave this movie a fighting chance against a genuine cultural sensation. It may have only hit number two on the top 10, but this is a huge victory for a difficult movie.
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