Kate Upton Eating a Cheeseburger

What else do you need out of a headline? Hardees (also known as Carl's Jr. west of the Mississippi) have yet another brilliant marketing campaign.

Have a beautiful woman sensually eat red meat in a car.  Take out the beautiful woman part and replace it with pasty white guy and you' d have my Tuesday afternoon ritual.  I totally eat it that way too...don't judge.

Instead take :56 seconds of your time to treat your eyeballs to this masterpiece in advertising starring Sports Illustrated Swimsuit Cover Girl Kate Upton.