Historic Newburgh Takes Ownership of “The Burgh” Brand

One of Newburgh's most recognizable hometown brands is getting a new chapter, and it's all thanks to a generous gift from two community-minded residents.

Bill and Erin Morrison have officially gifted ownership of "The Burgh" logo and brand to Historic Newburgh, Inc., so now that beloved symbol of local pride will remain part of the community for years to come.

How "The Burgh" Became a Symbol of Community Pride

If you've spent any time around Newburgh over the last several years, chances are you've seen "The Burgh" logo on T-shirts, hats, and other merchandise. Since taking ownership of the brand in 2017, the Morrisons have helped transform it into more than just a logo. It has become a symbol of hometown spirit and a way for residents to proudly show their love for the river town they call home.

Historic Newburgh, Inc

The Morrisons are well-known supporters and investors in Newburgh, and they have spent the last eight years growing the brand into something that truly resonated with the community. Along the way, "The Burgh" became a familiar sight at local events, around town, and even beyond Newburgh's borders as residents proudly wore the merchandise wherever they went.

Historic Newburgh Takes the Next Step

The nonprofit organization says it is honored to receive the gift and is committed to protecting the identity and meaning behind the brand. Moving forward, Historic Newburgh plans to continue offering apparel and merchandise that celebrate the community while also supporting its mission of preserving and promoting Newburgh's rich history and heritage.

The transition means residents can continue to wear and support a brand that has become closely tied to Newburgh's unique character, while also helping Historic Newburgh continue its preservation efforts.

New Merchandise is on the Way

Fans of "The Burgh" won't have to wait too long for what's next. Historic Newburgh says community members should keep an eye out in the coming months for announcements about new shirts, apparel, and merchandise.

Get our free mobile app

For the latest updates on future merchandise releases, visit Historic Newburgh, Inc. and follow the organization on social media.