Here’s Why The Popular Ice Bucket Challenge is Back

My son Chase told me he was tagged on Instagram by one of his friends. He's been challenged to dump a bucket of ice water on his head. Yes, the Ice Bucket Challenge is back.

What Was The OG Ice Bucket Challenge?

I'm not sure how, but it has been eleven years since the Ice Bucket Challenge began. It was a viral fundraiser for ALS. Everyone from celebrities to best friends was tagging one another to let them know it was their turn to dump ice-cold water on their heads.

Ice Bucket Challenge 2025

The new version of The Ice Bucket Challenge is all about our mental health. By using the hashtag #SpeakYourMIND along with your ice bucket video on social media, you will help bring awareness to Active Minds.

Focus on Mental Health

The nonprofit Active Minds has been around for over twenty years, helping students connect with their peers to openly talk about mental health issues. The money raised through fundraisers and donations provides resources for mental health programs in schools and workplaces.

Alison Malmon wanted to create hope, after her brother's tragic suicide.

"After my brother’s death, and knowing how preventable it was, I resolved — no matter what — to do something to change the way we approach mental health in this country."