Its just a part of being a man. Making eye contact with women can be difficult at times thanks to their "gifts". Sobe has decided to use this to their advantage in their latest ad.

In the video, Kate Upton challenges an unsuspecting guy to a staring contest. She makes it rather difficult by doing what women do best, distracting us with their personality.

So if getting free drinks from strangers and a general free pass to say dumb stuff, wasn't enough, now they're stealing our tasty beverages.

Maybe when all this working out pays off, I'll just remove my shirt at random to get things I want. Bribery is a two way street ladies, and I want some freebies.