Hooters Opening Restaurants Without The “Outfits”

If you're one of those people who say that you go to Hooters for the FOOD, and you truly mean it, you are the target market for this new endeavor.

Hooters just announced they're opening a new chain called Hoots.  It'll serve the same type of food as Hooters but that food will be brought to you by male and female servers who aren't wearing the traditional outfits. Now, for me, I don't care either way. As long as the wings are delicious, I am good.

The first one is set to open in Cicero, Illinois later this month.  There's no word on where they might expand next if this idea works. I can see the pros of this. It would be more of a "family" environment. Those who are skeptical of going to Hooters will be able to experience the food without feeling uncomfortable....although I don't know why you would feel uncomfortable in a place that magical....

(NY Mag)

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