ATM fees suck! You know, the $2-$3 you get charged by using an ATM that is not your own bank’s? Yeah, I remember last time I went to Vegas and the world famour Spearmint Rhino strip club. It was bad enough that the cover was $40, but when I ran out of money and wanted another lap dance, I used the club’s ATM which charged an EIGHT DOLLAR fee. They had me. I couldn’t resist getting the money so I could feed my desires of the flesh! lol
One guy is doing something to change those stupide ATM fees though.
A 25-year-old entrepreneur named Clinton Townsend thinks the solution to extra ATM fees is found in paid advertising. Townsend is the the CEO of a company called Free ATMs NYC. Townsend, who hails from New Jersey, but lives in Brooklyn, N.Y., has developed an ATM machine that uses “targeted advertisements” that in theory would eliminate ATM charges for money withdrawn from machines out of a consumer’s network. With everything commercialized nowadays consumers might groan at the idea of having to watch an ad prior to withdrawing their own money, however Townsend insists his ATM machine won’t take any longer than it would without the commercial. The logic resonates with the idea banks are already advertising on ATMs with their own products and services, so FreeATMs would instead show advertisements for local businesses, with deals for customers through delivery of a coupon with the ATM receipt. The ad is set to run during the time the withdrawal is processing, and would only be for a few seconds. For those who do not want to view ads, an ATM surcharge of $3 would apply.
“We don’t want customers to feel like hostages,” Townsend said.
Customers also are given some other choices, such as donating a portion of their fee to charity. At this time it is not clear whether the user can choose the fee or would have to apply to pre-designated charities. Currently the ATM is only available in one location, the Knitting Factory, a music venue and bar located in Brooklyn, but Townsend hopes to expand through the New York metropolitan area and beyond someday.
This idea seems like a winner to me. I hope someday it reaches us hicks in the sticks. We like to save money too!!
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