Marketing and advertising is everything.  Who knew pest control could be presented in such an entertaaining fashion, but Orkin has done it.  Previous ads have included a crazy cockroach in a hot tub, on a blind date and showing up at someone's front door looking for his cousin.  The new ad though, makes me laugh out louud each time I see it.  The rats, playing RockBand!  Check it out if you haven't caught it on TV yet!