TSM CSO Mark Stewart – Guest Speaker at American Advertising Federation of Greater Evansville (AAF-GE) September Luncheon
Mark Stewart, Chief Strategy Officer for Townsquare Media, will be the guest speaker at the September American Advertising Federation of Greater Evansville (AAF-GE) luncheon. Mr. Stewart’s presentation will focus on “Narrowcasting”
In today’s market, no business can afford to be all things to all people, no matter how broad-based their product or service appeal. Even so, many businesses want to appeal to everyone while offending no one so their campaigns become over-generalized. Mark will discuss how to strategically focus on target audiences and move away from a “Broadcasting” strategy to a “Narrowcasting” strategy with regard to both creative idealizations as well as media placement.
Reservations for the September Luncheon (this Thursday, September 27th) at 12pm at Casino Aztar, can be made from the AAF-GE website or by emailing firstname.lastname@example.org. The luncheon is free for AAF-GE members, $15 for non-members.
Mr. Stewart brings decades of experience to AAF-GE. Previously Mr. Stewart was at Kraft Foods, where he held the position of Vice President Global Media overseeing Kraft’s sizable global media budget. In his three years with Kraft he contemporized their strategic media approach, drove a dramatic increase in digital investment, and segmented media deployment more effectively to drive brand growth.
Prior to Kraft Foods Mr. Stewart was Managing Director of OMD New York where he managed the networks’ largest single office and directed the global VISA account. Under his leadership the office saw significant growth, winning major new assignments from Bank of America, Lowes and Best Buy. The agency was also recognized for its innovative work and won a Gold Lion at Cannes for the Dorito’s Crash the Superbowl campaign.
Mr. Stewart’s previous experience also includes 10 years with IPG where he held the positions of EVP, Chief Strategy Officer, Universal McCann Worldwide and EVP, Managing Director Universal McCann North America. He also was a founding partner in Media First International Inc., an independent media agency start-up.