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‘American Idol’ and ‘Sunday Night Football’ are big advertsing generators

'American Idol,' 'Sunday Night Football'
Kevin Winters / Frederick M. Brown, Getty Images

Fox’s ‘American Idol’ is a big commerical success. I could care less. NBC’s ‘Sunday Night Football’, on the other hand, is something that is a part of the red-blooded American male’s activities. Last night, well…that wasn’t so much fun (sorry Colts fans). On the bright side, more people watched the World Series last night instead of that drubbing!

Advertising Age has the full rundown on what every single prime-time show charges for a 30 second spot.

While ‘Sunday Night Football’ actually tops the list with an average of $512,367, compared to ‘American Idol’s’ average of between $468,100 and $502,900, ‘Idol’ actually surges ahead as they get deeper into the season, topping out at a reported $640,000.

And the others….most belong to Fox.

[Advertising Age]

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